“CHOYA's Brand Concept Bar Makes Its International Debut!”
Umeshu Cocktail Specialty Bar "The CHOYA Ginza BAR Hong Kong"
Grand Opening: September 14, 2024 (Saturday)!
Enjoy over 80 original Umeshu cocktails, exclusive to the Hong Kong location, along with a range of ume-inspired foods. Experience seasonal ume menus that change throughout the year, offering a variety of unique and delightful options!
“CHOYA's Brand Concept Bar Makes Its International Debut!”
Umeshu Cocktail Specialty Bar "The CHOYA Ginza BAR Hong Kong"
Grand Opening: September 14, 2024 (Saturday)!
Enjoy over 80 original Umeshu cocktails, exclusive to the Hong Kong location, along with a range of ume-inspired foods. Experience seasonal ume menus that change throughout the year, offering a variety of unique and delightful options!
Umeshu Cocktail Specialty Bar "The CHOYA Ginza BAR Hong Kong"
Grand Opening: September 14, 2024 (Saturday)!
Enjoy over 80 original Umeshu cocktails, exclusive to the Hong Kong location, along with a range of ume-inspired foods. Experience seasonal ume menus that change throughout the year, offering a variety of unique and delightful options!
Umeshu Cocktail Specialty Bar "The CHOYA Ginza BAR Hong Kong"
Grand Opening: September 14, 2024 (Saturday)!
Enjoy over 80 original Umeshu cocktails, exclusive to the Hong Kong location, along with a range of ume-inspired foods. Experience seasonal ume menus that change throughout the year, offering a variety of unique and delightful options!
CHOYA Umeshu Co., Ltd. (Headquartered in Habikino City, Osaka; President: Shigehiro Kondo, hereafter referred to as CHOYA) will open its umeshu cocktail specialty bar, “The CHOYA Ginza BAR Hong Kong,” on September 14, 2024 (Saturday). The store will be operated by CHOYA’s Hong Kong distributor, FOUR SEAS MERCANTILE LTD. (Headquartered in Sai Kung, Hong Kong; President: Tai Tak Fung Stephen *confirmation pending). The Bar will be located in the Causeway Bay area, known as a hub for fashion, dining, and trends, and often referred to as Hong Kong’s Ginza.
The CHOYA Ginza BAR originally opened in Tokyo’s Ginza in November 2019 as a flagship bar with the aim of cultivating Japanese ume fruit culture and promoting The CHOYA brand globally through a new style. Since then, it has grown into a popular bar, welcoming over 20,000 domestic and international customers annually.
Recently, the market for CHOYA products in Hong Kong has expanded significantly. Driven by the desire to further increase recognition of the authentic Umeshu brand and to create opportunities for people to experience ume fruit in new ways, CHOYA is making its first international venture with this concept shop.
Authentic Umeshu “The CHOYA” is a brand developed with the concepts of quality, quantity, and maturation. It uses a significant amount of high-quality Japanese ume and is crafted with a focus on aging conditions and periods, without the use of acidulants, colorants, or flavorings. It stands as a world-class Japanese liqueur. As a concept bar for The CHOYA, “The CHOYA Ginza BAR” continuously explores new possibilities for ume. In the Hong Kong bar, two bartenders will offer cocktails similar to those at the Ginza location, along with a unique menu that delves into new possibilities for ume.
The CHOYA Ginza BAR is a permanent Umeshu specialty bar that originated in Ginza Tokyo, a hub of the latest trends. The newly opened location in Hong Kong will also offer a sophisticated and authentic bar environment where you can enjoy a special experience.
Through our authentic Umeshu ‘The CHOYA’ and cocktails and dishes that bring out the best of Japan’s ume charm, we aim to share its appeal with customers not only in Hong Kong but around the world. Experience the unique blend of tradition and innovation in Hong Kong.
■Bar information
- Name
- The CHOYA Ginza BAR Hong Kong
- Hours
- 12:00 PM – 10:30 PM (Last Order: 10:00 PM)
- Location
- Shop A, 8/F, Lee Theatre Plaza, No. 99 Percival Street, Causeway Bay, Hong Kong
- Phone Number
- +852 9838 0986
- Name
- The CHOYA Ginza BAR
- Address
- 5-6-5 Ginza, Chuo-ku, Tokyo 104-0061, NOCO 7F
- Hours
- Weekdays: Open 4:00 PM - Close 10:00 PM (Last Order: 10:30 PM)
Weekends and Holidays: Open 1:00 PM - Close 10:00 PM (Last Order: 9:30 PM)
- TEL
- 03-3573-8015
The concept of The CHOYA Ginza BAR is to continually provide our customers with “new encounters with ume fruit.” Feel free to visit us whenever you’re in the mood for something ume-related.
CHOYA, with the slogan “Deliver the Power of ume fruit,” is dedicated to exploring new possibilities for ume and delivering their wonderful qualities to people around the world, aiming to promote healthy and enjoyable daily lives.
